Case Study: Web Site Development
The Challenge:
Help an established industrial company effectively portray its
services using the Internet.
The Client:
ELBA Tool Company, Inc. is a designer and builder of top-quality,
high-volume die cast dies for the automotive industry and
various consumer markets. Heavy-duty die cast dies are ELBA's
only business. The family-owned and operated business has 40
years of experience providing efficient solutions and
unparalleled craftsmanship for its customers.
The Solution:
The company had previously developed a rudimentary web site
that did not adequately highlight its capabilities.
NM Marketing Communications, Inc. evaluated the existing
site and ELBA's business goals to create a clean, modern-looking
site.
Site features included:
- Simple navigation with "roll over" titles that
revealed sub-sections.
- Consistent use of design and color to integrate with other
ELBA materials.
- New photography to highlight the complex dies ELBA produces.
- A pre-formatted, request of information section to facilitate
customer communication.
If your company would like to receive the immediate
and long-term benefits of having your web site development
handled by a full-service,
integrated marketing communications company, call us at 847.657.6011
or
send
us an e-mail.
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