CASE STUDIES

Case Study:
Web Site Development

The Challenge: Help an established industrial company effectively portray its services using the Internet.

The Client: ELBA Tool Company, Inc. is a designer and builder of top-quality, high-volume die cast dies for the automotive industry and various consumer markets. Heavy-duty die cast dies are ELBA's only business. The family-owned and operated business has 40 years of experience providing efficient solutions and unparalleled craftsmanship for its customers.

The Solution: The company had previously developed a rudimentary web site that did not adequately highlight its capabilities.

NM Marketing Communications, Inc. evaluated the existing site and ELBA's business goals to create a clean, modern-looking site.

 

Site features included:

  • Simple navigation with "roll over" titles that revealed sub-sections.
  • Consistent use of design and color to integrate with other ELBA materials.
  • New photography to highlight the complex dies ELBA produces.
  • A pre-formatted, request of information section to facilitate customer communication.
If your company would like to receive the immediate and long-term benefits of having your web site development handled by a full-service, integrated marketing communications company, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.