Trade Show Marketing Services

NM Marketing Communications, Inc., based in Chicago, Illinois, can develop a trade show marketing plan for your company or organization that will create a noticeable industry presence and help you reach your sales goals. An effective trade show booth design is important, but it is just one element in a successful trade show marketing plan.

The job of an exhibit display booth is to attract the attention of passersby and to project an appropriate image for your company. trade show services, including trade show marketing plans, will help determine all of the additional elements required to drive traffic to your trade show booth exhibit and to generate interest in your products and services.

Marketing Plans: Enhance Your Presence

In addition to your exhibit, there are many ways to enhance your presence at a trade show through the use of marketing plans:

• Pre-show mailings to invite trade show event customers and prospects to visit your booth.
• Publicity in the trade press, including newsworthy announcements released in time to make “special show editions” of publications, personal meetings with editors at the show and trade show marketing materials placed in the press room.
• Promotional giveaways or demonstrations that will attract more visitors to your exhibit.
• Quick follow-up with new contacts after the show to capitalize on their interest while your company is still fresh in their minds.

Trade Show Marketing Plan Components:  Show Strategy, Booth Design, and Media Briefings

NM Marketing Communications, Inc. incorporates all these elements when developing providing trade show services. The principal components of the plan are:

Show Strategy - As the initial step in developing your trade show marketing plan, we identify and refine your show objectives. Then we develop methods to maximize your trade show marketing plan effectiveness, such as pre-show mailings, customer qualification techniques and post-show follow-up.

Booth Design - An essential aspect of your trade show marketing plan is to ensure that your booth design and information are consistent with information being used in sales literature, your web site and other marketing materials. Once the trade show marketing plan is complete, we work with a variety of exhibit contractors to ensure correct completion of the exhibit.

Media Briefings - Trade shows often provide excellent opportunities to arrange meetings with key editors. Briefings can range from a full-scale press conference if there is a significant company announcement, or a more low-key background session to allow editors to become more familiar with the company’s plans and goals.

A comprehensive trade show marketing plan will include the required strategies to arrange these important meetings, briefings, press conferences, and other opportunities to build relationships with key industry editors and publishers.

If your company would like to receive the immediate and long-term benefits from cost-effective, trade show services and trade show marketing plans, call us at 847.657.6011 or  send us an e-mail.

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