A Public Relations Campaign Tells Your Story

An effective public relations campaign helps you tell your story to customers, prospects, thought leaders and other key audiences. Our Chicago B2B PR agency experience ensures that we will carefully evaluate your public relations campaign objectives before choosing the most effective communications tactics. Our public relations specialists incorporate a variety of proven methods to help you achieve your objectives. These include:

  • Press Releases - To inform editors about new products, company developments and other newsworthy activities. Key success factors include timing, newsworthiness, key messages, and relationship-building with editors and publishers.
  • Media Relations - To identify potential stories and opportunities for commentary or other contributions. Key success factors include understanding information needs, establishing relationships and timing.
  • Case Studies - To show how a product or service solved a problem or contributed to profitability. Key success factors include demonstrating a solution, influencing the decision-making process and instilling confidence.
  • Newsletters - To maintain a continuing stream of contact with important audiences. Key success factors include useful information, regular readers and the ability to influence decision making.
  • Public Speaking - To promote your company’s executives and spokespersons as speakers on topics of importance to your industry. Key success factors include speaker platform placement, logistics management and speaker training.
  • Do you need a speaker for your event? - Public Speaking Engagements using celebrity sports figures is one of our specialties. Key success factors include attracting prospects to your event and motivating your audience.

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These examples are just some of the ways we can help you reach your key audiences through the media. If your company would like to receive the immediate and long-term benefits from one of the most cost-effective public relations agencies in Chicago, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.