A Public Relations Campaign Tells Your Story
An effective public relations campaign helps you tell your story to customers, prospects, thought leaders and other key audiences. Our Chicago B2B PR agency experience ensures that we will carefully evaluate your public relations campaign objectives before choosing the most effective communications tactics. Our public relations specialists incorporate a variety of proven methods to help you achieve your objectives. These include:
- Press Releases - To inform editors about new products, company
developments and other newsworthy activities. Key success factors
include timing, newsworthiness, key messages, and relationship-building
with editors and publishers.
- Media Relations - To identify potential stories and opportunities
for commentary or other contributions. Key success factors include
understanding information needs, establishing relationships and timing.
- Case Studies - To show how a product or service solved a problem
or contributed to profitability. Key success factors include demonstrating
a solution, influencing the decision-making process and instilling
- Newsletters - To maintain a continuing stream of contact with important
audiences. Key success factors include useful information, regular
readers and the ability to influence decision making.
- Public Speaking - To promote your company’s executives and spokespersons
as speakers on topics of importance to your industry. Key success factors
include speaker platform placement, logistics management and speaker
- Do you need a speaker for your event? - Public Speaking Engagements
using celebrity sports figures is one of our specialties. Key success
factors include attracting prospects to your event and motivating your
for Case Study:
These examples are just some of the ways we can help you reach your
key audiences through the media. If your company would like to receive
the immediate and long-term benefits from one of the most cost-effective
public relations agencies in Chicago, call us at 847.657.6011
or send us an e-mail.
We look forward to hearing from you.