Case Study: Public Relations
The Challenge:
Create greater awareness of an industry award and the work of
the trade group sponsoring it.
The Client:
The North American Die Casting Association (NADCA) is the
only trade association in North America that represents all
major industry segments: custom and captive die casters; suppliers
to the die casting industry; and international die casters.
Each year, NADCA sponsors an International
Die Casting Competition that evaluates die cast products on
the basis of ingenuity, quality, cost savings, and its
contribution to expanding the market for castings.
The Solution:
To increase awareness beyond simple award announcements, NM
Marketing Communications, Inc. worked with NADCA and the award
winners to develop case histories about the product or
solutions.
Based on our detailed understanding of the
industry, NM Marketing Communications, Inc. produced stories that
often resulted in multiple placements across different types
of trade publications.
For example, a story about one recent award
winner, the High-Q-Cast® technology introduced
by Alcan Automotive, appeared in three different publications:
- Modern Casting
- Automotive Engineering International
- Modern Metals
If your company would like to receive the immediate
and long-term benefits of having your public relations
handled by an experienced,
integrated marketing communications company, call us at 847.657.6011
or
send
us an e-mail.
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