CASE STUDIES

Case Study: Public Relations

The Challenge: Create greater awareness of an industry award and the work of the trade group sponsoring it.

The Client: The North American Die Casting Association (NADCA) is the only trade association in North America that represents all major industry segments: custom and captive die casters; suppliers to the die casting industry; and international die casters.

Each year, NADCA sponsors an International Die Casting Competition that evaluates die cast products on the basis of ingenuity, quality, cost savings, and its contribution to expanding the market for castings.

The Solution:To increase awareness beyond simple award announcements, NM Marketing Communications, Inc. worked with NADCA and the award winners to develop case histories about the product or solutions.

Based on our detailed understanding of the industry, NM Marketing Communications, Inc. produced stories that often resulted in multiple placements across different types of trade publications.

 

For example, a story about one recent award winner, the High-Q-Cast® technology introduced by Alcan Automotive, appeared in three different publications:

  • Modern Casting
  • Automotive Engineering International
  • Modern Metals
If your company would like to receive the immediate and long-term benefits of having your public relations handled by an experienced, integrated marketing communications company, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.