for our free E-Report
NM Marketing Communications specializes in helping corporations and organizations determine an appropriate set of public relations campaign objectives. When your PR campaign objectives are set, an aggressive, pro-active public relations program provides numerous benefits as part of a company’s marketing mix.
Within the realm of PR, there are a number of tactics that can be used
to achieve a client’s objectives. These include:
A media kit provides editors with the essential background information they need to keep on file about your company or organization. Often, the media kit is an editor’s first introduction to a client.
Press Releases to appropriate business and trade media inform editors about new products, company developments and other newsworthy activities. A well-written press release is the core of communications with most editors.
Editorial Briefings let you tell your story face-to-face with the
media. These can be done in a variety of ways, including going to editors'
offices, inviting them to your facilities or holding a briefing in
conjunction with a trade show, when editors are concentrated
in one location.
Case studies show how a product or service solved a problem or contributed to profitability. They provide real examples of the benefits of your company’s product or service with the added advantage of the implied endorsement of the end user.
Ongoing contact with editors develops effective relationships to identify a variety of story opportunities. Stories might include special features identified by researching editorial calendars, positioning clients as industry experts for trend or roundup articles or comments on the state of the industry.
Surveys are not only useful for the information they provide
to the client on selected industry issues, but they can often be used
to generate news about the company based on the survey results.
Speaking engagements allow you to tell your
story in your own words to associations, trade groups and other business
audiences. Besides the benefits of this direct contact, the
speech often generates extended coverage through articles in business
and trade publications or association newsletters.
Newsletters help maintain a consistent flow of controlled information to your customers and key audiences. Effective newsletters provide value by offering information that the audience might not otherwise receive as well as reinforcing the company’s position as experts in their industry or market.
If your company would like to receive the immediate and long-term benefits of determining your public relations campaign objectives, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.