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A press release informs editors about new products, company developments
and other newsworthy activities. Knowing the many "do's and dont's" of
writing and distributing a press release can determine whether or not
it ever gets published. And because having a press release published
is akin to having an independent article about your company printed in
a trusted news source, the value of a successful press release is almost
unmatched by any paid-for marketing tactic.
The key factors that determine the success of a press release are timeliness, newsworthiness, the quality of the writing and, perhaps most importantly, an understanding of the importance of establishing relationships with trade editors and publishers.
NM Marketing provides the skill, experience and the understanding
of how the B2B PR game is played to create a successful press release
campaign for you. We have had hundreds of press releases published
and have established relationships with many important trade publications,
and we know how to quickly establish the required relationships where
none currently exist.
One of the most important factors in getting press releases published is effective media relations - having a working relationship with the publishing decision-makers in your industry and target markets, with the goal of persuading them to include your organization's message in their coverage.
Successful media relations is achieved through a sustained campaign of contact with journalists, utilizing a set of strategies and materials such as media kits, fact sheets, press releases and, most importantly, personal persuasion. Journalists are inundated with information and "story pitches" from dozens of organizations every day. To get your story told, it is essential to know what each journalist covers and the types of articles and stories for which they are looking.
Trade publication editors have different needs monthly as they try to cover the full spectrum of news within an industry. The range of news articles, mostly based on press releases, in each issue of a trade journal covers such topics as:
By regularly submitting a press release about these events within your company, editors become familiar with your organization and its role within their industry. Eventually, that familiarity should translate into the perception of industry newsworthiness, and your press releases will begin to find their way into publication in the form of short articles, product updates, and, hopefully, a full case study story.
If you need immediate assistance with an urgent press release or your company would like to receive the long-term benefits from a cost-effective campaign of press releases, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.