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The Customer Satisfaction Survey (CSS) Helps Companies Breathe New Life into Product Development and Customer Service
 Glenview, IL, October 5, 2005 – The
CSS is a customer-centered tool enabling businesses to gain valuable,
objective insight into how well they are meeting their customers’
needs. With the data collected, an organization is able to steer their
services and product development in directions that will be lucrative
to their financial goals, as well as their customers’ satisfaction.
“If a company is at all
concerned about its ability to be competitive in offering quality
products and services, or is keen to understand new product trends, the
survey is an ideal tool. Why wait for customer complaints, or possible
future sales slumps? Being privy to what competitors are doing –
something a CSS will let you know – is good business practice,” noted
Norwin Merens, managing director. Conducting a CSS tells
customers their input is valued, and that there is a desire and
willingness on the company’s part to grow and adapt to the constantly
changing needs of their clients. Customers will learn about products
and services they may not have been aware of, and they will be better
equipped to initiate the development and implementation of innovative
new marketing plans. Often companies do not realize
the full potential of conducting a highly individualized CSS. The
information can be used to design a savvy marketing plan aimed at
increasing customer loyalty and satisfaction, as well as to lay the
foundation for rewarding business relationships. “Powerful marketing material
and promotional activities can also be developed to further enhance a
businesses’ sales efforts, and provide the kind of return on investment
every manager dreams about,” says Merens.
For further information, contact: NM Marketing Communications, Inc. at info@nmmarketingbiz.com or by calling (847) 657.6011; fax: (847) 657.8425.
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