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Colorful Tsurumi Pump Ads
NM Marketing Communications, Inc. Creates
Colorful Tsurumi Pump Ads
Glenview, IL, July 25, 2005 – NM
Marketing Communications, Inc. has started working with Tsurumi (America),
Inc., on a series of print advertisements promoting Tsurumi’s wide
range of pumps for home, commercial and industrial applications.
“We’re pleased to be able to
combine our industrial expertise and creative talents to help Tsurumi
reach their customers in several key market segments,” said Norwin
Merens, managing director. The initial ads include two
versions for the pond and commercial water features market. The other
ad is focused on retailers who stock Tsurumi pumps for rental use. The
four-color, half-page horizontal ads replace smaller black and white
ads that were previously used in the markets. The new ad campaigns are
running in the current issues of publications including Landscape Design/Build, Water Garden News and Rental Management.
“We’ve
taken a new approach that concentrates on customer benefits while still
highlighting key product features that differentiate Tsurumi from their
competitors,” explained Merens. “For instance, the ad targeted to the
home pond market shows Koi fish with the headline ‘Sensitive Pretty
Fish Deserve a Pretty Sensitive Pump’ highlighting the low vibration
and noise levels of Tsurumi pumps.”
The
ads also feature unique product request identifiers to help track
requests from home or commercial users. The water feature ads will run
in six publications for the remainder of the year and the rental market
ads will appear in two magazines.
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