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Swiss Steel International NA Chooses NM Marketing Communications, Inc. For Promotion of New Name and Ongoing Marketing Efforts

Glenview, IL, November 20, 2005 – Swiss Steel International NA has chosen NM Marketing Communications, Inc. to conduct an integrated marketing program to promote the company’s new name in the North American market.

Headquartered in Carol Stream, IL, Swiss Steel International NA is North American distribution operation of the production mill Edelstahl-Witten-Krefeld GmbH (EWK). Formerly known as ThyssenKrupp Specialty Steels NA, the name change is the result of the sale last May of EWK and its international sales subsidiaries to Swiss Steel AG.

The marketing program includes advertising, public relations and the development of new collateral material focused on customers in a number of industrial markets that use specialty steels, including tool-and-die makers and plastics mold making. The initial advertising theme, “Who Are We?” emphasizes the fact that although the company name has changed, customers will receive the same products, service and quality they have known in the past.

“We’re pleased to be able to capitalize on our extensive experience working in this sector to help Swiss Steel International NA achieve their marketing objectives,” said Norwin A. Merens, managing director. NMMC clients in related industries include the North American Die Casting Association, Saporito Finishing Company, Modern Die Casting and ELBA Tool Company.

NM Marketing Communications, Inc. is a Chicago-area B2B agency specializing in industrial, service and association clients. For more information, visit www.nmmarketingbiz.com.

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