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Swiss Steel International NA Chooses NM Marketing Communications, Inc.
For Promotion of New Name and Ongoing Marketing Efforts
Glenview, IL, November 20, 2005 – Swiss
Steel International NA has chosen NM Marketing Communications, Inc. to
conduct an integrated marketing program to promote the company’s new
name in the North American market.
Headquartered in Carol Stream,
IL, Swiss Steel International NA is North American distribution
operation of the production mill Edelstahl-Witten-Krefeld GmbH (EWK).
Formerly known as ThyssenKrupp Specialty Steels NA, the name change is
the result of the sale last May of EWK and its international sales
subsidiaries to Swiss Steel AG. The marketing program includes
advertising, public relations and the development of new collateral
material focused on customers in a number of industrial markets that
use specialty steels, including tool-and-die makers and plastics mold
making. The initial advertising theme, “Who Are We?” emphasizes the
fact that although the company name has changed, customers will receive
the same products, service and quality they have known in the past. “We’re pleased to be able to
capitalize on our extensive experience working in this sector to help
Swiss Steel International NA achieve their marketing objectives,” said
Norwin A. Merens, managing director. NMMC clients in related industries
include the North American Die Casting Association, Saporito Finishing
Company, Modern Die Casting and ELBA Tool Company. NM Marketing Communications, Inc. is
a Chicago-area B2B agency specializing in industrial, service and
association clients. For more information, visit www.nmmarketingbiz.com.
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