Press Release: Search Engine Optimization, 12/22/03

NM Marketing Communications, Inc. Optimizes Company Web Site

Glenview, IL, Dec. 22, 2003 - Chicago area-based NM Marketing Communications, Inc., a full service B2B agency, has launched an ambitious Search Engine Optimization (SEO) program designed to promote its distinct service offerings. This initiative is also intended to guide others in the business community on the most effective ways for strengthening corporate web site performance through higher search engine rankings.

“We believe in using the same tactics that we recommend to our clients,” explained Norwin A. Merens, managing director. “As part of any SEO effort, making sure the web basics are addressed remains a top priority. This means having a unique page title for each web site page, descriptive meta-tags about the content on each page, and alternate tags for each photo or graphic.”

Effectively using these techniques helps send qualified visitors to a company’s web site when they use one of the approximately 20 search engines that are responsible for the majority of web traffic. A key to optimization is using distinct terms that will help qualified prospects identify with specific product or service offerings. Web sites should also make it easy for people obtain more information with the appropriate “contact” buttons on every page.

For further information, contact: NM Marketing Communications, Inc. @ www.nmmarketingbiz.com or by calling (847) 657.6011; fax: (847) 657.8425.

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