North American Die Casting Association (NADCA) Chooses NM Marketing Communications, Inc.
Chicago B2B PR Agency to Oversee NADCA's Public Relations & Media Relations Campaign

Glenview, IL, July 28, 2004 –The Chicago area-based North American Die Casting Association (NADCA) has selected NM Marketing Communications, Inc. to manage its public and media relations campaign. The program is part of an ongoing industry effort to raise the visibility of North American die casters, reposition the industry to promote its strengths, and assist die casters in their communications with customers and business prospects.

Click for DieCasting.org in new browser.The PR initiative for NADCA (DieCasting.org) will use a variety of media outlets, direct marketing and speaking opportunities to heighten awareness of cast products and how the jobs provided by die casters benefit the North American economy.

"Industry designers and purchasing agents need to know that North America die casters adhere to internationally recognized standards and use advanced technology and processes that result in engineered products of the highest quality in the world. By promoting this message, NADCA will help the die casting industry overcome challenges including competition from offshore sourcing, which often appears less expensive because of lower labor costs and fewer regulations," said NADCA President Daniel L. Twarog.

NADCA is the worldwide leader in stimulating growth and improvement in the die casting industry. The organization serves as the voice for the industry, promoting growth and enhancing its members' ability to compete domestically and in the global marketplace. Members benefit from the educational program; research and development; conferences; networking opportunities; printed and online publications; access to industry reports and public affairs work on behalf of the industry.

"We're delighted to be working with Norwin Merens and the NM Marketing agency since it has a track record of understanding the issues facing the North American die casting industry," added Twarog. Earlier in his career, Merens spent eight years as communications director for the Society of Die Casting Engineers, which later merged with the American Die Casting Institute to form NADCA. He also served as chairman of NADCA Chicago Chapter 5 from 1996-98.

Established in 1999, NM Marketing Communications, Inc. is located in Glenview, IL and specializes in integrated marketing programs for industrial, service and association clients based throughout the Chicago area and Midwest.

NM Marketing Communications, Inc. is a Chicago-area B2B agency specializing in industrial, service and association clients. For further information, contact NM Marketing Communications at 847.657.6011 or send us an e-mail: info@nmmarketingbiz.com.