Marketing/Media Efforts Catapult Visibility
For Chicago Area Real Estate Attorney
Erica Crohn Minchella

Glenview, Illinois, March 22, 2011 -- Respected Chicago area real estate attorney Erica Crohn Minchella has used her time, talents and passion during a 30-year legal career helping clients and assisting investors. Economic conditions during the past few years have caused more clients impacted with debts, foreclosures, and difficulty buying and selling real estate to turn to Erica for legal counsel during the past year.

Eager to capitalize on her expertise and fortify her own legal practice’s marketing and promotion efforts, Erica hired NM Marketing Communications (NMMC) in late 2010. NMMC started with a SWOT evaluation of Erica’s existing legal services and business specific experiences. In turn, NMMC identified compelling business reasons why the Skokie attorney is a “go to” source in the areas of foreclosure defense, distressed property concerns, and short sale transactions, whether residential or commercial.

The result of the analysis was a multi-phase plan to generate new business inquiries for Erica, while enhancing her own brand image. Key elements in the initial phase were a new, six-panel brochure explaining her specialized services and media relations efforts to generate news coverage.

As the revamped brochure neared its completion in early January 2011, NMMC identified several media opportunities for Erica. The first was a studio interview with WGN Radio 720 broadcast personality, Bill Moller during his Saturday morning call-in program.

A few weeks later, the Chicago Tribune focused its coverage of the foreclosure crisis with a timely article. These PR efforts have led to a steady stream of phone and email inquiries and tangible new business opportunities for Erica Crohn Minchella. “The marketing and media relations efforts implemented by Norwin Merens at NM Marketing Communications have been outstanding and enabled me to position my practice for long term growth,” added Minchella.

Future planned projects include expanding the PR and media successes of the last several months by positioning Erica as a real estate and foreclosure defense spokesperson. There are also plans to target additional social media opportunities and regular blog updates.

Erica Minchella Press Announcement: Listen to the podcast

NMMC is a Chicago-area B2B agency specializing in industrial and professional marketing, marketing services for trade associations / non-profit groups and other business clients.

For information contact NM Marketing Communications at 847.657.6011 or send us an e-mail..