We Start With A Marketing Communications Strategy

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  1. Does your marketing plan match up with your overall business goals?
  2. Do your individual marketing tactics or campaign support your marketing plan?
  3. What are we measuring to increase market share/sales for your business and why?

Effective marketing communications requires a well-planned and executed strategy. That’s why developing a marketing communications strategy consistent with your budgetary realities and sales goals is the first step in our working relationship with you. Once we agree on a marketing communications strategy, we develop a tactical plan designed to achieve your objectives.

This professional approach to marketing communications considers your short-term and long-term goals, and integrates the right blend of tactics to achieve success. We have developed a five-step process to assess, develop and implement your marketing communications strategy.

Understanding Your Market

NM Marketing Communications has decades of accumulated industry experience. We work closely with our clients to develop an accurate profile of the market situation.

  • Who are the key players in your industry?
  • What is your position in the market?
  • What other factors influence the market?
  • How is the market changing?

Assessing Your Business Needs

Clients come to us for help in solving their marketing challenges. They are dissatisfied with their current program or provider, or they are ready to take their campaign to the next level. So before recommending a solution, we spend time with our clients to build an in-depth perspective of their business needs, their goals, and the ways that we can measure success.

  • What are your sales / communications objectives?
  • Do you have pressure from competition or other sources?
  • What hurdles to success exist?

Evaluating Available Resources

NM Marketing Communications will help you use your existing resources to develop the perfect communication strategy for your company. This includes a realistic, objective assessment of your company's current capabilities. We can help you guide your marketing communication strateg to make the best use of the resources you have at hand, and work with you to create a plan.

Creating an effective marketing communications strategy requires a realistic appraisal of the resources our clients have available. The customized marketing strategy – that we are ready to develop for you – takes into account the unique picture of the client’s business.

  • Business strengths and weaknesses
  • Budgets
  • Staffing
  • Time constraints

Choosing Appropriate Strategies & Tactics

There are numerous ways to advertise your products and services to others, but using a combination of methods usually yields the best results.

  • Public Relations
  • Advertising
  • Brand Development
  • Direct Mail
  • Literature
  • Digital Communication
  • Internet Presence and Marketing
  • Marketing Collateral Materials

Creating a Timeline

An effective marketing communications strategy addresses both the client's immediate needs and future plans. One of the keys to effective marketing is consistency and well-timed action. NM Marketing Communications will create an implementation plan that sets a realistic timetable for achieving sales and communications goals. This timeline addresses:

  • Short-term and long-term objectives
  • Phased implementation to accommodate market cycles
  • Link to company developments or industry events

If your company would like to receive the immediate and long-term benefits of working with a qualified, Chicago marketing communications services company, call us at 847.657.6011 or contact us today! We look forward to hearing from you.