HOW WE HELP

We Start With A Marketing Communications Strategy

Effective marketing communications requires a well-planned and executed strategy. That’s why developing a marketing communications strategy consistent with your budgetary realities and sales goals is the first step in our working relationship with you. Once we agree on a marketing communications strategy, we develop a tactical plan designed to achieve your objectives. This professional approach to marketing communications considers your short-term and long-term goals, and integrates the right blend of tactics to achieve success. We have developed a five-step process to assess, develop and implement your marketing communications strategy. The five steps are:

  • Assessing Your Business Needs - Determine primary objectives, strengths and weaknesses, competitive pressures, market influences and barriers to success.
  • Evaluating Available Resources - Consider the impact of budget, staffing and, timeframes.
  • Choosing Appropriate Tactics - Your marketing communications strategy will integrate the appropriate tactical elements - public relations, advertising, direct mail, Internet, trade shows, etc. - consistent with your desired objectives.
  • Implementing Your Marketing Communications – The heart of your marketing communications program is the implementation of the chosen tactics and within the agreed upon timeline and budget.
  • Evaluating Results - By reviewing the results of your marketing communications strategy, we can make any necessary adjustments, fine-tune future tactics and adapt to the changing market conditions.

Marketing Communications Strategy #1:
Understand Your Market

NM Marketing Communications has decades of accumulated industry experience. We work closely with our clients to develop an accurate profile of the market situation.

  • Who are the key players in your industry?
  • What is your position in the market?
  • What other factors influence the market?
  • How is the market changing?

Once we have a thorough understanding of the market, we can move on to the next step.

Marketing Communications Strategy #2:
Assess Your Business Needs

Clients come to NM Marketing Communications, Inc. for help in solving their marketing dilemmas. They are unhappy with their current program or provider, or they are ready to take their campaign to the next level. So before recommending a solution, we spend time with our clients to build an in-depth perspective of their business needs, their goals, and the ways that we can measure success.

  • What are your sales/communications objectives?
  • Do you have pressure from competition or other sources?
  • What hurdles to success exist?

Marketing Communications Strategy #3:
Evaluating Available Resources

NM Marketing Communications will help you use your existing resources to develop the perfect communication strategy for your company. This includes a realistic, objective assessment of your company’s current capabilities. We can help you guide your marketing strategy to make the best use of the resources you have at hand, and work with you to create a plan that will fit open new doors of opportunity.

Creating an effective marketing communications strategy requires a realistic appraisal of the resources our clients have available. The customized marketing strategy – that we are ready to develop for you – takes into account the unique picture of the client’s business.

  • Business strengths and weaknesses
  • Budgets
  • Staffing
  • Time constraints


Marketing Communications Strategy

Marketing Communications Strategy #4:
Choosing Appropriate Strategies & Tactics

There are numerous ways to advertise your products and services to others, but using a combination of methods usually yields the best results.

NM Marketing Communications is an integrated marketing communications company. We maximize your marketing budget and resources to provide the optimum combination of marketing tactics. The proven communications tools we use include:

  • Public Relations
  • Advertising
  • Brand Development
  • Direct Mail
  • Literature
  • Digital Communication
  • Internet Presence and Marketing
  • Marketing Collateral Materials

Marketing Communication Strategy #5:
Creating a Timeline

An effective marketing communications strategy addresses both the client’s immediate needs and future plans. One of the keys to effective marketing is consistency and well-timed action. NM Marketing Communications, Inc. creates an implementation plan that sets a realistic timetable for achieving sales and communications goals. This timeline addresses:

  • Short-term and long-term objectives
  • Phased implementation to accommodate market cycles
  • Link to company developments or industry events

If your company would like to receive the immediate and long-term benefits of working with a qualified, Chicago marketing communications services company, call us at 847.657.6011 or send us an e-mail. We look forward to hearing from you.