Direct Mail Strategy / Strategies

NM Marketing Communications, Inc. can create a direct mail strategy that will help lead to sales success. Direct marketing is now a preferred marketing strategy in numerous industries. The reason is simple: direct marketing performs, according to a study on response rates released by the Direct Marketing Association (DMA). The average response rate for the 1,122 industry-specific campaigns that the DMA studied was 2.61%, and manufacturing delivered a response rate of 3.17%.

We'll work with you on the critical elements that make a direct mail marketing strategy a success.

Direct Mail Concept Development

An effective direct mail strategy begins with a campaign concept that helps cut through the clutter. Direct mail strategies can be designed around concepts that reinforce a company’s position, make an offer to attract interest or do something out of the ordinary to grab your customers’ attention.

Design

Our experienced design professionals are skilled at creating compelling visual images that enhance your messages to generate results. For direct mail marketing strategies, they use these talents to blend images and copy for the ultimate purpose of your piece – getting customers to take action.

Copywriting

Copywriting for direct mail campaigns must quickly attract the reader’s attention and cause them to seek more information about the product or service being offered. We know the “tricks of the trade” that create interest in your offer.

List Management

Creating compelling direct mail marketing materials is only half the strategic battle. The other part of the equation is gathering the right lists of names from your existing sales contacts, association membership lists, trade show registrations and similar sources and then turning them into a useable database.

Distribution

Once your materials are developed and lists are set, we’ll handle the logistics of working with reputable mailing houses to distribute your direct mail as efficiently as possible.

Tracking & Follow-Up

Direct mail marketing campaigns usually include multiple mailings to reinforce the message. Our strategies establish processes to continually update your mailing lists to ensure that the most current contacts are in your database. We will also help you design a follow-up program for your sales team in order to fully capitalize on the power of your direct mail marketing campaign.

If your company would like to receive the immediate and long-term benefits from a cost-effective, direct mail strategy, call us at 847.657.6011 or send us an e-mail.

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