Direct Mail Campaign / Direct Mail Campaigns

Targeting customers with a well-conceived direct mail campaign is still one of the most cost-effective tools in the marketer's arsenal. NM Marketing Communications, Inc. develops a variety of direct mail campaigns for our clients. Concepts can be as simple as a well-designed postcard or as elaborate as a multi-part, three-dimensional mailing.

We'll work with you on the critical elements that make a direct mail campaign a success.

Direct Mail Campaign / Campaigns:  Concept Development

Concept Development - An effective direct mail campaign begins with a concept that helps cut through the clutter. Direct mail campaigns can be designed around concepts that reinforce a company’s position, make an offer to attract interest or do something out of the ordinary to grab your customers’ attention.

Design

Design - Our creative design professionals are skilled at creating compelling visual images that enhance your messages to generate results. For direct mail campaigns, they use these talents to blend images and copy for the ultimate purpose of your direct mail piece – getting customers to take action.

Direct Mail Campaign / Campaigns:  Copywriting

Copywriting - Copywriting for direct mail campaigns must quickly attract the reader’s attention and cause them to seek more information about the product or service being offered. We know the “tricks of the trade” that create interest in your offer.

List Management

List Management - Creating compelling direct mail materials is only half the battle in a direct mail campaign. The other part of the equation is gathering the right lists of names from your existing sales contacts, association membership lists, trade show registrations and similar sources and then turning them into a useable database.

Direct Mail Campaign / Campaigns:  Distribution

Distribution - Once your direct mail materials are developed and lists are set, we’ll handle the campaign logistics of working with reputable mailing houses to distribute your direct mail as efficiently as possible.

Tracking & Follow-Up

Tracking & Follow-Up - Direct mail campaigns usually include multiple mailings to reinforce the message. We establish processes to continually update your mailing lists to ensure that the most current contacts are in your database. We will also help you design a follow-up program for your sales team in order to fully capitalize on the power of your direct mail campaign.

If your company would like to receive the immediate and long-term benefits from a cost-effective, direct mail campaign, call us at 847.657.6011 or send us an e-mail.

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