Association & Business to Business
Marketing Communications Strategies
Effective marketing communications requires a well-planned and executed
strategy. In fact, developing a communications strategy consistent with
your budgetary realities and sales goals is the first step in our working
relationship with you. Your strategy outlines your objectives and key
strategies for achieving those objectives. For each strategy, we outline
a series of tactics designed to achieve strategic success as measured
by your objectives. This professional approach to marketing communications
leads to a calendar of tactical events to be completed over a period
of time, usually 12-months.
To develop, implement and assess your marketing communications over
time, we have developed a six-step process that defines a strategic cycle
of marketing communications activities. The six steps include:
Your Market - Gauge key players, market position, market influences
- Assessing Your Business Needs - Determine primary objectives, competitive pressures,
barriers to success.
- Evaluating Available Resources - Consider strengths and weaknesses, budget,
- Choosing Appropriate Strategies and Tactics - Integration of public relations,
advertising, direct mail, Internet, trade shows, etc. Strategies and tactics
will be consistent with your short-term and long-term objectives, accommodate
seasons and market cycles, and link corporate development to industry events.
The result of this step will be a calendar of activities showing the timeline
for implementing each strategy and tactic.
- Implementing Your Marketing Communications - Create and distribute the various
direct mail, online tactics, print sales literature, trade show support and other
activities of the your marketing communications program.
- Evaluating Results - By reviewing the results of your marketing communications
activities, we can help you plan and implement future efforts, thereby completing
a cycle of marketing communications. We not only consider how well you have succeeded
against your objectives, but also gain a better understanding of changing market
conditions – leading us back to step 1.
for Case Study: Corporate Communications
Strategy - Sales Collateral
Click for Trade Publication Case Study Article.
Let’s continue the conversation: A professionally planned and implemented
marketing communications program connects directly with your business
goals in measurable ways. The next step is an e-mail exchange or phone
conversation to discuss how our approach can benefit your company or
organization. Call us at 847.657.6011 or send
us an e-mail. We look
forward to hearing from you.