Case Study: Communications Strategy - Sales Collateral

The Challenge: Position a professional services firm with high-level decision makers using collateral materials that could be tailored to effectively portray a range of solutions. The materials needed to immediately create the impression that company was experienced, knowledgeable and capable of working with “Fortune 1000” type clients, while showing new services that had been added since the company’s founding.

The Client: blueStone, LLC provides clients with staff augmentation, professional placement and IT consulting services, including CMMI optimization, IT service management, and program and project management. The company serves domestic and international clients in the insurance, automotive, financial services and manufacturing sectors. Most of the blueStone consultants have experience with world-class global consulting firms and have been responsible for large projects across multiple environments and industries, an advantage that needed to be stressed in the marketing materials.

The Solution: NM Marketing Communications, Inc. created a one-pocket folder with a fold out cover that provided additional space to tell blueStone’s story. Substantial paper stock and deep, rich colors were chosen to covey the solid, reliable nature of the company. Additionally, a separate “Demand Generator” sheet to recruit prospective sales associates was printed at the same time to capitalize on printing efficiencies.

The folder was designed to give readers three levels of information depending upon their interest. The cover panel presents a quick overview of blueStone’s background and capabilities, while the inside section reinforces how the firm adds value for their clients. Individual sales sheets were developed to illustrate each service area, giving blueStone the ability to tailor the packet depending upon the nature of the sales call.

Images representing each service line were used on the inside of the folder, and the appropriate individual image was repeated on the accompanying sales sheet to help reinforce the links between the services. Callout boxes on each of the sales sheets as well as the folder itself listed the full range of blueStone’s services in order to remind current clients and prospects that blueStone had expanded its capabilities.

If your company would like to receive the immediate and long-term benefits of having your communications strategies and/or sales collateral developed by a full-service, integrated marketing communications company, call us at 847.657.6011 or send us an e-mail.

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