HOW WE HELP

North American Die Casting Association Information Program

The North American Die Casting Association (NADCA) needed to redesign the media section of its website in order to more effectively convey information about the industry to members of the press. Although the NADCA site was content rich, the sub-navigation was often confusing.

 

Rebuilding NADCA’s media section, included:

  • Simplifying the navigation
  • Adding imagery
  • Creating pages with separate, easy-to-find links for press releases, press kit, die casting facts and figures, Op-Ed columns and an overview of issues; this ensures the media can quickly identify the information that is most pertinent to their needs.

In addition, NADCA wanted to share high-quality photos with members of the press, who would be more likely to run stories about American die casting if images were easily accessible.

NM Marketing Communications created a photo contest to provide NADCA new, high-quality photos every year. A separate web page allows the press to view the contest winners and download high-resolution photos. The site is available at http://nmmarketingbiz.com/nadca/.

North American Die Casting Association

"NM Marketing Communications' knowledge of the metal casting industry, and specifically the die casting industry, has given NADCA opportunities to expand the visibility of the latest die casting technologies and business trends. Based on a well thought out and creative marketing and public relations campaign, established in 2003, qualified industry lead generation has increased by more than 35%.

During this same time, the marketing brand/image of the North American die casting industry has been customized to meet the editorial requirements of trade press as well as the OEM community – the two specific groups NADCA is trying to reach. A series of White Papers, Op-Ed pieces and other case studies have been produced and successfully placed, raising the industry's stature in the larger global manufacturing economy, and this is just a start!"

Daniel L. Twarog
President
North American Die Casting Association
Wheeling, IL 60090