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Many companies face this dilemma. They are uncertain because business-to-business marketing strategy and tactics have changed dramatically over the last few years.
What’s the solution?
If you are struggling with these issues, a marketing communications audit by NM Marketing Communications may be the answer.
Our audit provides an in-depth assessment of your approach to marketing. We evaluate both your strategy and tactics. We’ll give you a picture of how you stack up against the competition … and recommendations for how to take your marketing to the next level.
Why conduct an audit?
The primary purpose of the audit is to provide an objective, outside perspective on your marketing. It gives you insights that may be missed because you’re too close to the situation, or simply don’t have the time or resources to carefully evaluate your plans.
In fact, according to GlobalSpec, 49 percent of manufacturers reported that one of their top three marketing challenges is that they don’t have enough resources: dollars, people, and time. This challenge makes it all the more important that manufacturers invest the resources they do have in the most effective way possible, to get the greatest return on their investment.
Insights from the audit will lead to better marketing results. For example:
We analyze all aspects of your marketing, from the strategic framework to the tactical implementation of the various marketing elements, including:
We begin with an on-site consultation to thoroughly discuss your marketing objectives and the factors influencing your current marketing approach, such as the competitive environment, internal resources and similar considerations. Once we assess the current situation, we conduct the in-depth audit to highlight your strengths, weaknesses and potential areas for improvement.
Once we complete the audit we meet with you again to present our report, discuss the findings and recommend future actions. The report provides a roadmap for marketing improvements that you can implement internally or with our help. However you proceed, you’ll be armed with valuable information to effectively use your marketing resources.
The marketing audit can help you uncover new ways to improve your competitive position, generate more leads and increase sales. You¹ll be confident that your marketing is designed to meet your objectives.
This single, value-added investment covers:
To learn more about the benefits of the NMMC communications audit, call 847.657.6011 or send us an e-mail. We look forward to hearing from you.