HOW WE HELP

Marketing Audits Maximize B2B Brand Effectiveness

Many companies face this dilemma. They are uncertain because business-to-business marketing strategy and tactics have changed dramatically over the last few years.


For example:

  • The Internet has transformed the business-to-business buyer/seller relationship. Buyers are conducting their own research about products and services before they ever contact a sales person.
  • Social media is creating new ways for you to interact with your customers. Critical business relationships are being built online, rather than face-to-face.
  • Online advertising is taking precedence over print. According to an article in the February 12, 2012 issue of B-to-B Magazine, 74% of marketers are increasing their online budgets.

What’s the solution?

If you are struggling with these issues, a marketing communications audit by NM Marketing Communications may be the answer.
Our audit provides an in-depth assessment of your approach to marketing. We evaluate both your strategy and tactics. We’ll give you a picture of how you stack up against the competition … and recommendations for how to take your marketing to the next level.

Why conduct an audit?

The primary purpose of the audit is to provide an objective, outside perspective on your marketing. It gives you insights that may be missed because you’re too close to the situation, or simply don’t have the time or resources to carefully evaluate your plans.
In fact, according to GlobalSpec, 49 percent of manufacturers reported that one of their top three marketing challenges is that they don’t have enough resources: dollars, people, and time. This challenge makes it all the more important that manufacturers invest the resources they do have in the most effective way possible, to get the greatest return on their investment.

Insights from the audit will lead to better marketing results. For example:

  • A national trade association increased sales lead inquiries for its members by 35 percent by starting a white paper content marketing program.
  • Leading manufacturer engaged NM Marketing Communications in developing new website navigation structure and content. SEO rankings moved to first page of Google results within five business days.

What’s included?

We analyze all aspects of your marketing, from the strategic framework to the tactical implementation of the various marketing elements, including:

  • Balance between online and traditional marketing channels
  • Effective use of content marketing
  • Website search engine visibility
  • Branding
  • Consistent messaging and integration of marketing materials

The Process

We begin with an on-site consultation to thoroughly discuss your marketing objectives and the factors influencing your current marketing approach, such as the competitive environment, internal resources and similar considerations. Once we assess the current situation, we conduct the in-depth audit to highlight your strengths, weaknesses and potential areas for improvement.

The results

Once we complete the audit we meet with you again to present our report, discuss the findings and recommend future actions. The report provides a roadmap for marketing improvements that you can implement internally or with our help. However you proceed, you’ll be armed with valuable information to effectively use your marketing resources.

Getting started

The marketing audit can help you uncover new ways to improve your competitive position, generate more leads and increase sales. You¹ll be confident that your marketing is designed to meet your objectives.

This single, value-added investment covers:

  • Initial consultation
  • Extensive analysis
  • Comprehensive report
  • Results presentation

To learn more about the benefits of the NMMC communications audit, call 847.657.6011 or send us an e-mail. We look forward to hearing from you.