NM Marketing eReports

July/August 2010 - "The Importance of Branding"
Communications methods are expanding at a phenomenal rate, giving companies new ways to reach their customers. But whatever channels you use – from personal sales calls and direct mailings, to an online presence and social media communications – creating a recognizable and sustainable brand will give you a definite edge among the competition.

May/June 2010 - "A Green Revolution in the Way We Communicate" - White Paper
The green revolution isn’t just about replacing paper with electrons. Green considerations are just a part of the sea change in the way we deliver information and interact with customers.

March/April 2010 - "How Earth-Friendly is E-Green?"
Assessing the eco-imprint of sustainable marketing communications.
All facets of business are under pressure to go GREEN. Whether it's a genuine core value or one forced upon a business to remain a vendor of choice, companies are quickly converting old processes into those more eco-friendly - marketing communications among them.

January/February 2010 - "Creating Better Alignment Between Sales and Marketing"
The Internet has brought about a sea change in buyer/seller relationships and also changed the way that internal marketing and sales departments must work together to reach sales objectives, according to "Creating Better Alignment Between Sales and Marketing".

November/December 2009 - "Born to Tweet!"
Secrets to why baby boomers are comfortable with social networking.

September/October 2009 - "View Marketing as an Investment Not an Afterthought"
Businesses that treat marketing as an afterthought may actually be spending more on their random efforts than if they invested in a solid marketing program from the beginning. Starting from square one every time your attention reverts back to ways of getting your value message into the marketplace will continually sap your time, energy and finances.

July/August 2009 - "Print’s Place in a Digital World"
Many pundits have speculated that as baby boomers slowly give way to the Internet generation, sure it’s only a matter of time before print fades away with them. But actually, research shows that for many purposes, print is the preferred medium of consumers and business executives alike.

May/June 2009 - "Creating Successful Events That Make a Business Impact"
Live events are a meaningful way to cut through communications clutter and directly present your message to key audiences. While the types of events can range from press briefings to trade show exhibits to seminars, they all share some common elements.

March/April 2009 - "The Brave New World of PR Measurement"
PR measurement has long used media impressions or advertising equivalency to define response. But we are now working in a new world order, where online technology and interaction are having a profound impact on public relations.

January / February 2009 - "Avoiding The Doom Of Accidental Brand Awareness"
Public relations uses various methods to get your company's identity into the marketplace on any number of occasions. This increased awareness among potential buyers is one of your first steps toward success. There's no mystery to achieving effective PR. In fact, opportunities to publicize your business are virtually everywhere.