NM Marketing eReports

November/December 2009 - "Born to Tweet!"
Secrets to why baby boomers are comfortable with social networking.

September/October 2009 - "View Marketing as an Investment Not an Afterthought"
Businesses that treat marketing as an afterthought may actually be spending more on their random efforts than if they invested in a solid marketing program from the beginning. Starting from square one every time your attention reverts back to ways of getting your value message into the marketplace will continually sap your time, energy and finances.

July/August 2009 - "Print’s Place in a Digital World"
Many pundits have speculated that as baby boomers slowly give way to the Internet generation, sure it’s only a matter of time before print fades away with them. But actually, research shows that for many purposes, print is the preferred medium of consumers and business executives alike.

May/June 2009 - "Creating Successful Events That Make a Business Impact"
Live events are a meaningful way to cut through communications clutter and directly present your message to key audiences. While the types of events can range from press briefings to trade show exhibits to seminars, they all share some common elements.

March/April 2009 - "The Brave New World of PR Measurement"
PR measurement has long used media impressions or advertising equivalency to define response. But we are now working in a new world order, where online technology and interaction are having a profound impact on public relations.

January / February 2009 - "Avoiding The Doom Of Accidental Brand Awareness"
Public relations uses various methods to get your company's identity into the marketplace on any number of occasions. This increased awareness among potential buyers is one of your first steps toward success. There's no mystery to achieving effective PR. In fact, opportunities to publicize your business are virtually everywhere.

November/December 2008 - "Look Past the Meatloaf for Your Marketing Message."
Your business is posed waiting for that leap to the next level. But, why isn't your business pulling ahead? Most likely because there is nothing differentiating you from your competition. You need to spice up your image by clearly defining what makes you unique among your competition and make that your marketing focus. You need a unique selling proposition!

September/October 2008 - "Are You Communicating Green?"
Temperatures in the ocean are on the rise, arctic ice is melting, surface temperatures are rising, and glaciers are retreating around the globe according to news reports about climate change. In response, the business community has been going green.

July/August 2008 - "Do Your Customers and Prospects Know All You Have to Offer?"
To succeed today, a company must constantly be changing and improving. Adding new products, providing new services, finding new ways to gain and keep customers are critical to doing business in our global economy.

May/June 2008 - "Identify Audience Needs Before Sending Press Releases"
The competition for editors' attention and space in their publications runs counter to the advice in some self-help marketing guides that PR is an "easy and cheap" way to promote a business or product. Using news and stories is an effective part of an overall PR program, but success requires strategic thinking and in-depth understanding the media requirements.

March/April 2008 - "Using White Papers to Reach Key B-to-B Prospects"
White Papers should be an integral element of an effective business-to-business marketing strategy, yet many marketers don’t understand the benefits. Some confusion is understandable, since the meaning of the term has changed over the years and an explosion of White Paper output has produced many documents that may or may not truly fit the category.

January/February 2008 - "Are Your Outdated Lead Follow-Up Skills Costing You New Business?"
Most every company within your target market will buy from someone. Why not you? However, they usually need to feel a relationship forming, a sense of comfort and trust. According to an Email Marketing Software Solutions article, two percent of sales are made on the first contact, while 80 percent are made on the 5th to 12th contact. In fact, it's not uncommon for a trade show attendee to buy one year after the show closes. Staying in touch with the prospect is key to converting the lead into a valuable customer.